20230518 Alex Yakubov

Scaling Security Marketing Across Key Industries

Every company needs protection, especially online. But certain industries have special security needs. Creating unique opportunities for cybersecurity leaders, like Palo Alto Networks, to win key market share.

Join Alex Yakubov, Portfolio Marketing Director for the Americas at Palo Alto Networks, as she explains how her demand gen programs align with the industry-specific needs of her customers.

Alex’s team optimizes performance across all channels to win and retain key customers in healthcare, financial services, manufacturing, and retail.

“ Recently, I’ve found myself prioritizing digital transformation, and selling around the business challenges customers are solving for, using their language. ”

- Alex Yakubov, Palo Alto Networks