Sr Program Manager, ABM, Martech, Paid Media
Dan Cafiero is an ABM and content marketing expert who's been recognized as one of the Top 50 B2B Content Marketing Influencers and Experts by TopRank Marketing, and as a 2023 Champion by Demandbase.
“ABM is a strategy that's broken out into tactics. So I wouldn't say a customer is or isn't ABM. They all qualify to be in an ABM program, depending on the amount of engagement or intent that they're giving us.”- Dan Cafiero