_1016 BTF Karen Cooper

How Effective is your Content?

Join industry expert Karen Cooper, the Director of Marketing, Content Experience at Wolters Kluwer Health. A prolific writer, Karen’s been using data throughout her career to create content that turns prospects into customers. Learn how she’s restructured her team, platforms, and measurement frameworks to drive growth for her organization with content that works.

"When I think about marketing content I don't think, 'This is a sell sheet, or a webinar, or a social post', I think about how to get to that content and where you go from there."

- Karen Cooper