20230921 Martha Aviles

Prioritizing Demand Gen Performance Metrics That Matter

As a B2B marketer, you have too much data. How do you prioritize your campaigns and marketing spend across each channel? Martha Aviles has built 3 high-performing marketing teams from scratch.

Join her as she walks you through the marketing metrics that matter most for performance. By focusing on key metrics you can reduce redundancies, manual reporting, and avoid stress and overwork on vanity metrics that don’t support your company’s growth goals.
“MQLs are like avocados, they're not going to stay fresh on the shelf for long. So I think any MQL should be called within 24 hours or less. When someone raises their hand to talk to you, the timespan for their mindshare is very short.”

- Martha Aviles, Gigster

Lead2Pipeline, 2022