Dan Cafiero explains how Seagate Technology uses account-based marketing with personalization and data to win key target accounts. Which channels work well? How many buyers are involved? How long does each deal take? Dive deep with Dan to learn how Seagate is accelerating pipeline with its most strategic accounts.
“ABM is a strategy that's broken out into tactics. So I wouldn't say a customer is or isn't ABM. They all qualify to be in an ABM program, depending on the amount of engagement or intent that they're giving us.”